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Sponsorship

Becoming a sponsor of the Royal St. John’s Regatta has a huge return on investment for any organization. With up to 50,000 visitors, making us the largest tourism event in Newfoundland and Labrador, the exposure to a wide-range demographic is phenomenal.

a view of the regatta boat house from across the lake

Sponsorship Benefits

Be associated with the oldest continuing sporting event in North America, which is also the largest tourism event in Newfoundland and Labrador. Its deep roots are a major part of Newfoundland history, with individuals from all over the province taking part.

With over 50,000 people in attendance yearly, from youth to senior citizens, the reach is astronomical, giving a large return on investment for our sponsors. In addition to our physical audience, you will be publicized to our web audience, which exceeds 20,000 visitors per month during the rowing season, and showcased on all of our social media platforms.

Sponsors also receive passes to attend various prestigious events, attended by prominent community members (including politicians and local celebrities) which provides great networking opportunities.

The Regatta draws crowds of up to 50,000 people annually to the shores of Quidi Vidi Lake. It is widely known as “the largest garden party in the world” because it has been about socializing as much as amateur sport. Concession stands, wheels of fortune, games of chance, and food & drink are just as much part of the Regatta’s history as the races.

The winning men's championship team celebrate by hoisting the award above their head while a team mate sprays a bottle of champagne

Involvement

The organization hosts approximately 80 teams, with over 800 athletes consisting of rowers, coxswains, and coaches. We aim to engage younger rowers in our organization to ensure the longevity of the sport and the biggest community event, The Garden Party!

Mission

The mission of the organization is to promote the sport of fixed seat rowing and to organize the largest community-oriented event, The Annual St. John’s Regatta in perpetuity so that this event maintains the reputation as the “oldest continuing sporting event in North America”, having first been held in 1818.

Major Activities & Events

$3,000

  • Display of Company signage at Quidi Vidi Lake. (June – September)
  • Promotion on Social Media on June Day Races, Time Trials & Regatta Day & upon request by Sponsor
  • Company logo displayed on Royal St. John’s Regatta website banner
  • 4 months of official use of the Royal St. John’s Regatta Logo in print and TV Ads only
  • 2 guest passes to Regatta Day Marquee Networking event includes light refreshments, snacks, washrooms and rooftop patio
  • 1 parking permit on Regatta Day

$5,000

  • Display of Company signage at Quidi Vidi Lake (June – September)
  • Promotion on Social Media on June Day Races, Time Trials & Regatta Day & upon request by Sponsor
  • Company logo displayed on Royal St. John’s Regatta website banner
  • 6 months of official use of the Royal St. John’s Regatta Logo in print and TV Ads only
  • 4 guest passes to Regatta Day Marquee Networking event includes light refreshments, snacks, washrooms and rooftop patio
  • 2 parking permit on Regatta Day
  • 2 invitations to Annual Dinner
  • 2 invitation to Regatta Day Luncheon
  • 10ft vendor space on Regatta Day
  • Company logo displayed during luncheon, sponsor signage (June-September)
  • Company name to be assigned to a Race on Regatta Day, listed in the programme and referred to by the media as Your Company Race
  • Access to watch your your short race on the VIP boat, and medal presentation
  • Corporate Race Starter – Visit the Timing Tower and officially start a race at the 2024 regatta scheduled for the first Wednesday in August – weather permitting! – “Are you ready #1…”
  • Full Page Digital Ad (Digital screen on Regatta Day)

$7,000

  • Display of Company signage at Quidi Vidi Lake (June – September)
  • Promotion on Social Media on June Day Races, Time Trials & Regatta Day & upon request by Sponsor
  • Company logo displayed on Royal St. John’s Regatta website banner
  • 1 year of official use of the Royal St. John’s Regatta Logo in print and TV Ads only
  • 6 guest passes to Regatta Day Marquee Networking event includes light refreshments, snacks, washrooms and rooftop patio
  • 3 parking permit on Regatta Day
  • 2 invitations to Annual Dinner
  • 2 invitation to Regatta Day Luncheon
  • 20ft vendor space on Regatta Day
  • Company logo displayed during luncheon, sponsor signage (June-September)
  • Company name to be assigned to a Race on Regatta Day, listed in the programme and referred to by the media as Your Company Race
  • Access to watch your your short race on the VIP boat, and medal presentation
  • Corporate Race Starter – Visit the Timing Tower and officially start a race at the 2024 regatta scheduled for the first Wednesday in August – weather permitting! – “Are you ready #1…”
  • Full Page Digital Ad (Digital screen on Regatta Day)
  • Corporate Pontoon Boat Ride – 1 hour Boat ride around Quidi Vidi Lake Regatta Eve for 10 people with snacks.
  • Rental of Regatta Boathouse Museum for meetings, luncheons or team building
  • Verbal Recognition on TV & Radio

$15,000

  • Display of Company signage at Quidi Vidi Lake (June – September)
  • Promotion on Social Media on June Day Races, Time Trials & Regatta Day & upon request by Sponsor
  • Company logo displayed on Royal St. John’s Regatta website banner
  • 1 year of official use of the Royal St. John’s Regatta Logo in print and TV Ads only
  • 12 guest passes to Regatta Day Marquee Networking event includes light refreshments, snacks, washrooms and rooftop patio
  • 6 parking permit on Regatta Day
  • 6 invitations to Annual Dinner
  • 6 invitation to Regatta Day Luncheon
  • 20ft vendor space on Regatta Day
  • Company logo displayed during luncheon, sponsor signage (June-September)
  • Company name to be assigned to a Race on Regatta Day, listed in the programme and referred to by the media as Your Company Race
  • Access to watch your your long race on the VIP boat, and medal presentation
  • Corporate Race Starter – Visit the Timing Tower and officially start a race at the 2024 regatta scheduled for the first Wednesday in August – weather permitting! – “Are you ready #1…”
  • Full Page Digital Ad (Digital screen on Regatta Day)
  • Corporate Pontoon Boat Ride – 1 hour Boat ride around Quidi Vidi Lake Regatta Eve for 10 people with snacks.
  • Rental of Regatta Boathouse Museum for meetings, luncheons or team building
  • Verbal Recognition on TV & Radio

$25,000

“The Royal St. John’s Regatta Sponsored by Company Name”

All the Benefits of a Platinum with Extras:

  • Increases Brand Awareness & Loyalty
  • Builds Image within the Community
  • Feature recognition in Digital, Print & Media
  • Recognition by Event Speakers
  • Press availabilities
  • 24 guest passes to Regatta Day Marquee Networking event includes light refreshments, snacks, washrooms and rooftop patio
  • 10 parking permits on Regatta Day
  • 10 invitations to Annual Dinner
  • 10 invitation to Regatta Day Luncheon
  • Up to 40ft vendor Space Regatta Day
  • Company logo displayed during luncheon, sponsor signage (June-September)
  • Company name to be assigned to a Race on Regatta Day, listed in the programme and referred to by the media as Your Company Race
  • Access to watch your long race on the VIP boat, and medal presentation
  • Full Page Digital Ad (Digital screen on Regatta Day)
  • Rental of Regatta Boathouse Museum for meetings, luncheons or team building
  • Verbal Recognition on TV & Radio
  • Verbal Recognition at all Events
  • Logo on Participation Medals
  • 1 Year – Royal St. John’s Regatta Sponsored by “Your Company Name” Presenting Sponsor
SponsorshipBenefitsPrice
Digital Screen SponsorRegatta Eve & Regatta Day10000
Drone SponsorPresented by: “Your Company Name”7500
Annual Dinner SponsorSponsored by “Your Company Name”Presenting Sponsor6000
Regatta Eve Bandstand ConcertPresented by: “Your Company Name” – Sign –Promotional Materials5000
Marquee Sponsor (Regatta Day)Presented by: “Your Company Name” – Sign –Promotional Materials5000
SponsorshipBenefitsPrice
Racing Shell Sponsorship“Your Company Name” on one of our Racing Shells6000
VIP Pontoon Boat SponsorPresented by: “Your Company Name” – Sign –Promotional Materials to VIPs (provide signage)3000
Boathouse Clock Sponsor4 spaces for you company’s Logo (4×4)2500
Start/Finish Line Sponsor2024 “Your Company Name” Start/Finish Line2500
Lanyard SponsorCompany Provides Branded Lanyards for Rowers,Vendors, Committee, VIP & Sponsors1500
Bridge SponsorCarnell Drive Bridge Signage (12×4)1000
Ice Melt Sponsor2024 “Your Company Name” Ice Melt ChallengeLogo on Participant Certificates1000
Corporate Digital Screen Ad10-20 second Full Page Ad600
Corporate Pontoon BoatRidesBoat ride around Quidi Vidi Lake Regatta Day for 10people (10mins)500
Corporate Regatta DayParking Passes5 Parking Passes at the Marquee500

For more information on sponsorship opportunities, please contact:

Shannon Brown

Director of sponsorship

The Royal St. John’s Regatta Committee Inc.
10 Clancey Drive
St. John’s, NL
A1a 5p5

Phone: 709-690-9960

Email: [email protected]